Communications

Targeting key European and International markets, our sophisticated and powerful communications campaign – comprising integrated Sales, Marketing and PR strategies – is the perfect complement to our hands-on and service-oriented management style. We enjoy strong brand and property recognition; a healthy relationship with the media, tour operators and third party partners; and a consistently high percentage of direct clientele (over 50%). Key aspects that have contributed to our success include:

- Highly experienced Sales teams working through an extensive network of trade contacts, partners and guests
- Sales planning for individual markets and agency product training
- Established partnerships with travel agents, tour operators (including niche), corporations, tourist organisations, airlines, international hotel affiliations etc.
- In-house web marketing team, handling all bookings, room stats, web referencing, newsletters and online promotions
- Direct/web marketing and e-news distributions, working with internationally acclaimed photographers and graphic designers delivering bespoke promotions
- A fully developed PR strategy working with leading specialist PR agencies
- Major annual and tactical advertising campaigns in key markets
- A fully integrated social media strategy
- Participation in international trade shows and consumer events
- Organisation of promotional/consumer events and familiarisation trips
- Strategic consultation and advice during pre-opening launch period
- A focus on developing income in both B2B and B2C markets.